Privacy Policy of Wayfind Collective
At Wayfind Collective, your privacy is paramount. This Privacy Policy outlines how our company collects, uses, maintains, and discloses information collected from users of our online platform and services, which include personalized travel itinerary planning, local experience curation, destination guides, travel hacks and tips, reservation assistance, group travel coordination, and sustainable tourism consulting. We are committed to operating in compliance with applicable data protection laws, including the General Data Protection Regulaion (GDPR).
1. Information We Collect
Wayfind Collective may collect various types of information from our users to provide and improve our services:
- Personal Identification Information: This includes names, email addresses, phone numbers, passport details (for travel bookings), payment information, and physical addresses when you engage with our services (e.g., requesting a quote, booking a trip, signing up for newsletters). This information is essential for us to provide personalized travel planning and reservation assistance.
- Travel Preferences and Feedback: Information about your travel interests, destination preferences, dietary restrictions, accessibility needs, feedback on past trips, and other preferences relevant to curating your personalized travel experiences.
- Usage Data: Information on how our online platform is accessed and used. This may include your computer's Internet Protocol (IP) address, browser type, browser version, the pages of our site that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.
- Cookies and Tracking Technologies: Our site uses cookies and similar tracking technologies to track activity on our platform and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.
2. How We Use Collected Information
Wayfind Collective collects and uses your personal information for the following purposes:
- To Provide and Maintain Our Services: Including personalized travel itinerary planning, reservation assistance, and curating local experiences tailored to your preferences.
- To Personalize User Experience: We may use information in the aggregate to understand how our users as a group use the services and resources provided on our online platform. This helps us to improve destination guides and travel advice.
- To Process Transactions: When you provide information about yourself when placing an order or requesting a service, we use that information only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.
- To Send Periodic Emails: We may use the email address to send user information and updates pertaining to their order or service inquiries. It may also be used to respond to their inquiries, questions, and other requests. If users decide to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc.
- For Sustainable Tourism Consulting: Data related to travel choices may be used in an aggregated, anonymized form to recommend more sustainable travel options and contribute to our sustainable tourism initiatives.
3. How We Protect Your Information
We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information, username, password, transaction information, and data stored on our online platform. Sensitive and private data exchange between the online platform and its users happens over an SSL secured communication channel and is encrypted and protected with digital signatures.
4. Sharing Your Personal Information
We do not sell, trade, or rent users' personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates, and advertisers for the purposes outlined above. We may use third-party service providers to help us operate our business and the online platform or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission. Specifically, we may share your personal data with:
- Travel Suppliers: Airlines, hotels, tour operators, and ground transport providers for the purpose of booking and fulfilling your travel arrangements.
- Payment Processors: To facilitate secure transactions.
- Legal Requirements: If required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
5. Your Data Protection Rights Under GDPR
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Wayfind Collective aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.
- The right to access: You have the right to request copies of your personal data.
- The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
- The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
- The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
- The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
- Withdraw consent: You also have the right to withdraw your consent at any time where Wayfind Collective relied on your consent to process your personal information.
To exercise any of these rights, please contact us.
6. Changes to This Privacy Policy
Wayfind Collective has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.
7. Contacting Us
If you have any questions about this Privacy Policy, the practices of our service, or your dealings with this online platform, please contact us at:
Wayfind Collective
2847 Yonge Street, Suite 450
Toronto, ON, M4N 2J4
Canada